One of my favorite things about being a web and brand designer is getting to work with such an amazing variety of clients, each one offering a unique opportunity to bring a vision to life. Today, I’m excited to share the launch of Abby Covert’s new website, The Sensemakers Club, a project that exemplifies the power of thoughtful design and strategic implementation.

Abby Covert, a renowned information architect, created The Sensemakers Club as a space for individuals and organizations to explore and enhance their sensemaking abilities. The site needed to be a reflection of Abby’s philosophy—clarity, connection, and practicality (along with her fun branding style!)—while also providing a user-friendly experience that encourages exploration and engagement.

From my first conversation with Abby, it was clear that this project would require a deep understanding of her goals, her audience, and the unique content she offers. We knew Kajabi would be the perfect platform to meet these needs, given its robust capabilities for hosting courses, memberships, and a seamless user experience.

"If you are building a Kajabi or Wordpress site and you are considering Sierra and her team, stop your consideration and hire them. She will guide you end to end through the whole process of launching your business and leave you and your team feeling capable and ready for what we have ahead of us. She is a serious gem so if you can get on her schedule, book it!"

Abby Covert

In order to get a better sense of her style, I took an in-depth look at Abby’s work and the broader field of information architecture. I wanted to ensure that every element of the site, from the layout to the typography, resonated with her brand ethos. This meant focusing on simplicity and elegance—avoiding unnecessary complexity while ensuring the site was visually engaging.

👉 Typography and Styling: Abby loves clean and modern, so we chose simple fonts to ensure readability while maintaining a professional and approachable feel.

👉 User-centric Navigation: We designed the navigation to be intuitive, allowing users to find the content they need without friction. The clean, organized menu structure ensures that both new visitors and returning members can quickly access the resources they’re interested in.

👉 Free Information Architecture Course: Don't forget to grab this free course from Abby! In just 30 minutes this course will give you an expert-guided tour of the basics you need to know to start adding information architecture (IA) into your own practice.

I asked Abby to share her favorite parts of working together, and what she loves most about her new website:

What is your favorite part of your new design and set-up?

"How much clearer the business model and calls to action are."

How do you think this update will impact your business?

"We could not have launched with the website we had."

Did we successfully accomplish your design goals? What was your favorite part about working together?

"Working with Sierra was a dream. I would go about my workday and receive timely updates with clear asks for my time that were obviously organized to save me time and get my honest feedback. I have not stopped talking about her process since we started it. I found this process end to end to be flawless, thoughtful and worth every penny. Thank you times a billion. And you can absolutely quote me on that!"

"If you are building a Kajabi or Wordpress site and you are considering Sierra and her team, stop your consideration and hire them. She will guide you end to end through the whole process of launching your business and leave you and your team feeling capable and ready for what we have ahead of us. She is a serious gem so if you can get on her schedule, book it!"